Our work
Project Overview
This project involved a full website redesign and brand development for HMRC Loans, a government program offering financial support to UK businesses. The website aimed to improve user experience, streamline application processes, and enhance brand awareness for the program. Targeting [Describe the target audience, e.g., small and medium-sized businesses], the new website required an accessible, user-friendly, and informative design.
Our Approach
We employed a comprehensive design approach, encompassing:
Website Design:
We crafted a fully responsive website built using Framer, ensuring optimal viewing across all devices. The design incorporated a dedicated blog section and a form connected directly to HubSpot CRM for efficient lead capture and marketing initiatives.
Branding & Identity:
We developed a cohesive brand identity, including:
Logo Design:
We designed a versatile logo optimised for various applications, including print, digital, and favicon usage, reflecting the professionalism and reliability of the program.Colour Theme & Brand Standards:
We defined a consistent colour palette and established a comprehensive brand style guide with guidelines for typography, styling, and brand assets management.Brand Assets & Download Page:
We created a dedicated webpage housing downloadable brand assets and a clear review of the brand standards guide.
The Results
Website
The project delivered a comprehensive solution, resulting in:
Enhanced User Experience:
The website's responsive design ensures a seamless user experience across devices, facilitating easy access to information and application processes.
Streamlined Lead Generation:
The integrated HubSpot CRM facilitates efficient lead capture and application processing for potential borrowers.Increased Brand Awareness:
The new website and branding materials contribute to a stronger and more consistent brand image for the HMRC Loans program.
Additional Services:
Email Marketing:
We supported content promotion by integrating blog posts with social media channels.
Image Optimisation:
All website images were optimised for faster loading times.SEO & Analytics:
We implemented search engine optimisation (SEO) strategies and integrated Google Analytics and Hotjar for website performance tracking.Content Creation:
We assisted with ongoing content creation efforts, including newsletters and blog posts.Social Media Assets:
We designed dynamic social media posts for all platforms.Email Signatures:
We designed professional email signatures for the HMRC Loans team.
Our work
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At Platinum Designs, we blend artistry and strategy to create brands that not only captivate but also elevate.
"Our meticulous marketing techniques are designed to elevate your brand and increase your business presence."
