Designing Beyond the Logo
How it works
Strategy & Positioning
Setting a project up for long-term success always starts with strategy. We conduct interactive sessions to align stakeholders on requirements, pain points and goals. Activities are hosted in person or via a virtual whiteboard.
Competitor & Market Research
We focus on visual differentiation through colour, typography, and asset usage comparisons, creating mood boards to direct the brand look and feel.
Personality & Messaging
Communicate your brand’s personality through co-creation activities. Define your messaging house with key headline copy that lands your USPs with impact.
Quality Assurance
We conduct rigorous testing and quality assurance to ensure that your project functions flawlessly. This phase includes debugging, performance optimization, and cross-device compatibility checks.
Concept Ideation
Where the magic happens. Building the big idea for your brand with a clearly defined visual direction including logo, icon, fonts, and colours.
Brand Activation
Once the concept is confirmed, kick-start your brand roll-out with consistent and on-brand assets. This phase is where we bring your touch points to life, and create scalable resources in the new style.
Brand Guidelines
Effectively apply the brand across different mediums and ensure that it successfully scales for your team and agencies.
