As major players in the middle-eastern construction industry, Al Rajhi Projects desired a new, adventurous look that projected a daring and modern image. An exciting, yet industry related colour scheme, was employed in unison with an abstract, computer generated fractal design concept to achieve this. Demonstrating an endless growth in a mathematically correct process, fractals are the equation used in galaxy formation, snowflakes and coastal lines which may look random but are precise and calculated.
Key Highlights:
1. Comprehensive Brand Transformation:
Spearheaded a top-to-bottom rebranding initiative for Al Rajhi Projects, a major player in the middle-eastern construction industry.
Crafted a bold and modern image, infusing an adventurous spirit into the brand to project a daring and contemporary identity.
2. Unique Design Concept Implementation:
Introduced an industry-relevant colour scheme and an abstract, computer-generated fractal design concept to convey a sense of adventure and modernity.
Utilised fractals, symbolic of precision and endless growth, echoing the mathematical processes observed in galaxy formation, snowflakes, and coastal lines.
3. Key Highlights of the Branding Endeavor:
Developed comprehensive brand strategies and corporate image to align with Al Rajhi Projects' goals and values.
Established brand standards to ensure consistency and cohesion across all brand elements.
4. Advertising Campaigns and Promotional Material Design:
Designed and executed advertising campaigns that strategically promoted the rebranded Al Rajhi Projects.
Developed a range of promotional materials to enhance brand visibility and communicate the company's new image.
5. Internal Documentation Enhancement:
Enhanced internal documentation structure through Sharepoint, streamlining processes and ensuring efficient workflow within each department.
Developed and implemented documentation for each department, facilitating seamless collaboration and operational excellence.
6. Recruitment and Trade Show Booth Design:
Designed eye-catching recruitment booths to attract talent and trade show booths that showcased Al Rajhi Projects' renewed brand identity.
Ensured that the booth designs reflected the adventurous and modern image of the brand.
7. Team Building and Training:
Established and led a dedicated team of three individuals to serve as an internal design studio, entrusted with maintaining and evolving corporate standards.
Conducted comprehensive training for each team member to ensure a deep understanding of brand standards and design principles.
8. Employee Education and Brand Standards Dissemination:
Educated all staff members at Al Rajhi Projects on the intricacies of the new brand standards.
Explained the functionality of new documentation and provided guidance on how to uphold the brand integrity in daily operations.
9. Physical Implementation Across Buildings and Workforce:
Executed a holistic rebranding across 5 buildings, encompassing hoardings, marketing materials, and office branding.
Designed printed materials, boxes, uniforms, and safety clothing for construction workers, creating a cohesive and impactful brand presence for the entire workforce of approximately 15,000 people.
As major players in the middle-eastern construction industry, Al Rajhi Projects desired a new, adventurous look that projected a daring and modern image. An exciting, yet industry related colour scheme, was employed in unison with an abstract, computer generated fractal design concept to achieve this. Demonstrating an endless growth in a mathematically correct process, fractals are the equation used in galaxy formation, snowflakes and coastal lines which may look random but are precise and calculated.
Key Highlights:
1. Comprehensive Brand Transformation:
Spearheaded a top-to-bottom rebranding initiative for Al Rajhi Projects, a major player in the middle-eastern construction industry.
Crafted a bold and modern image, infusing an adventurous spirit into the brand to project a daring and contemporary identity.
2. Unique Design Concept Implementation:
Introduced an industry-relevant colour scheme and an abstract, computer-generated fractal design concept to convey a sense of adventure and modernity.
Utilised fractals, symbolic of precision and endless growth, echoing the mathematical processes observed in galaxy formation, snowflakes, and coastal lines.
3. Key Highlights of the Branding Endeavor:
Developed comprehensive brand strategies and corporate image to align with Al Rajhi Projects' goals and values.
Established brand standards to ensure consistency and cohesion across all brand elements.
4. Advertising Campaigns and Promotional Material Design:
Designed and executed advertising campaigns that strategically promoted the rebranded Al Rajhi Projects.
Developed a range of promotional materials to enhance brand visibility and communicate the company's new image.
5. Internal Documentation Enhancement:
Enhanced internal documentation structure through Sharepoint, streamlining processes and ensuring efficient workflow within each department.
Developed and implemented documentation for each department, facilitating seamless collaboration and operational excellence.
6. Recruitment and Trade Show Booth Design:
Designed eye-catching recruitment booths to attract talent and trade show booths that showcased Al Rajhi Projects' renewed brand identity.
Ensured that the booth designs reflected the adventurous and modern image of the brand.
7. Team Building and Training:
Established and led a dedicated team of three individuals to serve as an internal design studio, entrusted with maintaining and evolving corporate standards.
Conducted comprehensive training for each team member to ensure a deep understanding of brand standards and design principles.
8. Employee Education and Brand Standards Dissemination:
Educated all staff members at Al Rajhi Projects on the intricacies of the new brand standards.
Explained the functionality of new documentation and provided guidance on how to uphold the brand integrity in daily operations.
9. Physical Implementation Across Buildings and Workforce:
Executed a holistic rebranding across 5 buildings, encompassing hoardings, marketing materials, and office branding.
Designed printed materials, boxes, uniforms, and safety clothing for construction workers, creating a cohesive and impactful brand presence for the entire workforce of approximately 15,000 people.
As major players in the middle-eastern construction industry, Al Rajhi Projects desired a new, adventurous look that projected a daring and modern image. An exciting, yet industry related colour scheme, was employed in unison with an abstract, computer generated fractal design concept to achieve this. Demonstrating an endless growth in a mathematically correct process, fractals are the equation used in galaxy formation, snowflakes and coastal lines which may look random but are precise and calculated.
Key Highlights:
1. Comprehensive Brand Transformation:
Spearheaded a top-to-bottom rebranding initiative for Al Rajhi Projects, a major player in the middle-eastern construction industry.
Crafted a bold and modern image, infusing an adventurous spirit into the brand to project a daring and contemporary identity.
2. Unique Design Concept Implementation:
Introduced an industry-relevant colour scheme and an abstract, computer-generated fractal design concept to convey a sense of adventure and modernity.
Utilised fractals, symbolic of precision and endless growth, echoing the mathematical processes observed in galaxy formation, snowflakes, and coastal lines.
3. Key Highlights of the Branding Endeavor:
Developed comprehensive brand strategies and corporate image to align with Al Rajhi Projects' goals and values.
Established brand standards to ensure consistency and cohesion across all brand elements.
4. Advertising Campaigns and Promotional Material Design:
Designed and executed advertising campaigns that strategically promoted the rebranded Al Rajhi Projects.
Developed a range of promotional materials to enhance brand visibility and communicate the company's new image.
5. Internal Documentation Enhancement:
Enhanced internal documentation structure through Sharepoint, streamlining processes and ensuring efficient workflow within each department.
Developed and implemented documentation for each department, facilitating seamless collaboration and operational excellence.
6. Recruitment and Trade Show Booth Design:
Designed eye-catching recruitment booths to attract talent and trade show booths that showcased Al Rajhi Projects' renewed brand identity.
Ensured that the booth designs reflected the adventurous and modern image of the brand.
7. Team Building and Training:
Established and led a dedicated team of three individuals to serve as an internal design studio, entrusted with maintaining and evolving corporate standards.
Conducted comprehensive training for each team member to ensure a deep understanding of brand standards and design principles.
8. Employee Education and Brand Standards Dissemination:
Educated all staff members at Al Rajhi Projects on the intricacies of the new brand standards.
Explained the functionality of new documentation and provided guidance on how to uphold the brand integrity in daily operations.
9. Physical Implementation Across Buildings and Workforce:
Executed a holistic rebranding across 5 buildings, encompassing hoardings, marketing materials, and office branding.
Designed printed materials, boxes, uniforms, and safety clothing for construction workers, creating a cohesive and impactful brand presence for the entire workforce of approximately 15,000 people.
As major players in the middle-eastern construction industry, Al Rajhi Projects desired a new, adventurous look that projected a daring and modern image. An exciting, yet industry related colour scheme, was employed in unison with an abstract, computer generated fractal design concept to achieve this. Demonstrating an endless growth in a mathematically correct process, fractals are the equation used in galaxy formation, snowflakes and coastal lines which may look random but are precise and calculated.
Key Highlights:
1. Comprehensive Brand Transformation:
Spearheaded a top-to-bottom rebranding initiative for Al Rajhi Projects, a major player in the middle-eastern construction industry.
Crafted a bold and modern image, infusing an adventurous spirit into the brand to project a daring and contemporary identity.
2. Unique Design Concept Implementation:
Introduced an industry-relevant colour scheme and an abstract, computer-generated fractal design concept to convey a sense of adventure and modernity.
Utilised fractals, symbolic of precision and endless growth, echoing the mathematical processes observed in galaxy formation, snowflakes, and coastal lines.
3. Key Highlights of the Branding Endeavor:
Developed comprehensive brand strategies and corporate image to align with Al Rajhi Projects' goals and values.
Established brand standards to ensure consistency and cohesion across all brand elements.
4. Advertising Campaigns and Promotional Material Design:
Designed and executed advertising campaigns that strategically promoted the rebranded Al Rajhi Projects.
Developed a range of promotional materials to enhance brand visibility and communicate the company's new image.
5. Internal Documentation Enhancement:
Enhanced internal documentation structure through Sharepoint, streamlining processes and ensuring efficient workflow within each department.
Developed and implemented documentation for each department, facilitating seamless collaboration and operational excellence.
6. Recruitment and Trade Show Booth Design:
Designed eye-catching recruitment booths to attract talent and trade show booths that showcased Al Rajhi Projects' renewed brand identity.
Ensured that the booth designs reflected the adventurous and modern image of the brand.
7. Team Building and Training:
Established and led a dedicated team of three individuals to serve as an internal design studio, entrusted with maintaining and evolving corporate standards.
Conducted comprehensive training for each team member to ensure a deep understanding of brand standards and design principles.
8. Employee Education and Brand Standards Dissemination:
Educated all staff members at Al Rajhi Projects on the intricacies of the new brand standards.
Explained the functionality of new documentation and provided guidance on how to uphold the brand integrity in daily operations.
9. Physical Implementation Across Buildings and Workforce:
Executed a holistic rebranding across 5 buildings, encompassing hoardings, marketing materials, and office branding.
Designed printed materials, boxes, uniforms, and safety clothing for construction workers, creating a cohesive and impactful brand presence for the entire workforce of approximately 15,000 people.
As major players in the middle-eastern construction industry, Al Rajhi Projects desired a new, adventurous look that projected a daring and modern image. An exciting, yet industry related colour scheme, was employed in unison with an abstract, computer generated fractal design concept to achieve this. Demonstrating an endless growth in a mathematically correct process, fractals are the equation used in galaxy formation, snowflakes and coastal lines which may look random but are precise and calculated.
Key Highlights:
1. Comprehensive Brand Transformation:
Spearheaded a top-to-bottom rebranding initiative for Al Rajhi Projects, a major player in the middle-eastern construction industry.
Crafted a bold and modern image, infusing an adventurous spirit into the brand to project a daring and contemporary identity.
2. Unique Design Concept Implementation:
Introduced an industry-relevant colour scheme and an abstract, computer-generated fractal design concept to convey a sense of adventure and modernity.
Utilised fractals, symbolic of precision and endless growth, echoing the mathematical processes observed in galaxy formation, snowflakes, and coastal lines.
3. Key Highlights of the Branding Endeavor:
Developed comprehensive brand strategies and corporate image to align with Al Rajhi Projects' goals and values.
Established brand standards to ensure consistency and cohesion across all brand elements.
4. Advertising Campaigns and Promotional Material Design:
Designed and executed advertising campaigns that strategically promoted the rebranded Al Rajhi Projects.
Developed a range of promotional materials to enhance brand visibility and communicate the company's new image.
5. Internal Documentation Enhancement:
Enhanced internal documentation structure through Sharepoint, streamlining processes and ensuring efficient workflow within each department.
Developed and implemented documentation for each department, facilitating seamless collaboration and operational excellence.
6. Recruitment and Trade Show Booth Design:
Designed eye-catching recruitment booths to attract talent and trade show booths that showcased Al Rajhi Projects' renewed brand identity.
Ensured that the booth designs reflected the adventurous and modern image of the brand.
7. Team Building and Training:
Established and led a dedicated team of three individuals to serve as an internal design studio, entrusted with maintaining and evolving corporate standards.
Conducted comprehensive training for each team member to ensure a deep understanding of brand standards and design principles.
8. Employee Education and Brand Standards Dissemination:
Educated all staff members at Al Rajhi Projects on the intricacies of the new brand standards.
Explained the functionality of new documentation and provided guidance on how to uphold the brand integrity in daily operations.
9. Physical Implementation Across Buildings and Workforce:
Executed a holistic rebranding across 5 buildings, encompassing hoardings, marketing materials, and office branding.
Designed printed materials, boxes, uniforms, and safety clothing for construction workers, creating a cohesive and impactful brand presence for the entire workforce of approximately 15,000 people.
As major players in the middle-eastern construction industry, Al Rajhi Projects desired a new, adventurous look that projected a daring and modern image. An exciting, yet industry related colour scheme, was employed in unison with an abstract, computer generated fractal design concept to achieve this. Demonstrating an endless growth in a mathematically correct process, fractals are the equation used in galaxy formation, snowflakes and coastal lines which may look random but are precise and calculated.
Key Highlights:
1. Comprehensive Brand Transformation:
Spearheaded a top-to-bottom rebranding initiative for Al Rajhi Projects, a major player in the middle-eastern construction industry.
Crafted a bold and modern image, infusing an adventurous spirit into the brand to project a daring and contemporary identity.
2. Unique Design Concept Implementation:
Introduced an industry-relevant colour scheme and an abstract, computer-generated fractal design concept to convey a sense of adventure and modernity.
Utilised fractals, symbolic of precision and endless growth, echoing the mathematical processes observed in galaxy formation, snowflakes, and coastal lines.
3. Key Highlights of the Branding Endeavor:
Developed comprehensive brand strategies and corporate image to align with Al Rajhi Projects' goals and values.
Established brand standards to ensure consistency and cohesion across all brand elements.
4. Advertising Campaigns and Promotional Material Design:
Designed and executed advertising campaigns that strategically promoted the rebranded Al Rajhi Projects.
Developed a range of promotional materials to enhance brand visibility and communicate the company's new image.
5. Internal Documentation Enhancement:
Enhanced internal documentation structure through Sharepoint, streamlining processes and ensuring efficient workflow within each department.
Developed and implemented documentation for each department, facilitating seamless collaboration and operational excellence.
6. Recruitment and Trade Show Booth Design:
Designed eye-catching recruitment booths to attract talent and trade show booths that showcased Al Rajhi Projects' renewed brand identity.
Ensured that the booth designs reflected the adventurous and modern image of the brand.
7. Team Building and Training:
Established and led a dedicated team of three individuals to serve as an internal design studio, entrusted with maintaining and evolving corporate standards.
Conducted comprehensive training for each team member to ensure a deep understanding of brand standards and design principles.
8. Employee Education and Brand Standards Dissemination:
Educated all staff members at Al Rajhi Projects on the intricacies of the new brand standards.
Explained the functionality of new documentation and provided guidance on how to uphold the brand integrity in daily operations.
9. Physical Implementation Across Buildings and Workforce:
Executed a holistic rebranding across 5 buildings, encompassing hoardings, marketing materials, and office branding.
Designed printed materials, boxes, uniforms, and safety clothing for construction workers, creating a cohesive and impactful brand presence for the entire workforce of approximately 15,000 people.
The Results
The project delivered a comprehensive solution, resulting in:
Enhanced User Experience:
The website's responsive design ensures a seamless user experience across devices, facilitating easy access to information and application processes.Streamlined Lead Generation:
The integrated HubSpot CRM facilitates efficient lead capture and application processing for potential borrowers.Increased Brand Awareness:
The new website and branding materials contribute to a stronger and more consistent brand image for the HMRC Loans program.
Additional Services:
Email Marketing:
We supported content promotion by integrating blog posts with social media channels.Image Optimization:
All website images were optimized for faster loading times.SEO & Analytics:
We implemented search engine optimization (SEO) strategies and integrated Google Analytics and Hotjar for website performance tracking.Content Creation:
We assisted with ongoing content creation efforts, including newsletters and blog posts.Email Signatures:
We designed professional email signatures for the HMRC Loans team.
Get in touch
At Platinum Designs, we blend artistry and strategy to create brands that not only captivate but also elevate.
"Our meticulous marketing techniques are designed to elevate your brand and increase your business presence."
Resources
© 2024 Platinum Designs Ltd., All rights reserved.
Resources
© 2024 Platinum Designs Ltd., All rights reserved.
Resources
© 2024 Platinum Designs Ltd., All rights reserved.
Resources
© 2024 Platinum Designs Ltd., All rights reserved.