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Internal and external branding
Content
Ramada Hotel & Suites – Bangkok, Thailand
Project Overview
An almost empty old fashioned apartment block was refurbished and modernised to international standards. Re-branding comprised a photo-shoot, website, brochure, signage, advertising and in-room collateral graphic design and production. Consistency with the worldwide Ramada brand in terms of style and appearance in addition to an efficiently utilised booking system has since guaranteed high levels of occupancy. Work has also been carried out for Ramada Resort Khao Lak and Phuket in the south of Thailand.
Key Highlights:
1. Brand Integration and Strategy Refinement:
Seamlessly integrate the Ramada brand into the company's portfolio, conducting a thorough analysis of the brand's core values and target audience.
Refine the brand strategy to align with the Ramada identity, ensuring a consistent and compelling narrative across all touchpoints.
Key Highlights:
2. Visual Identity Reinforcement and Logo Adaptation:
Adapt the existing Ramada logo to harmonize with the company's design principles while preserving the brand's recognizability.
Strengthen the visual identity by incorporating the company's signature design elements into the Ramada branding.
Key Highlights:
3. Environmental Branding and Signage Implementation:
Envision and implement the Ramada brand on exterior signage to enhance visibility and create a lasting impression.
Extend the brand experience to interior spaces, including offices, reception areas, and meeting rooms, fostering a cohesive and immersive atmosphere.
Key Highlights:
4. Fleet Branding Transformation:
Transform the fleet of vehicles with the newly integrated Ramada brand elements, ensuring a uniform and professional appearance that aligns with the company's design ethos.
Key Highlights:
5. Comprehensive Collateral Overhaul:
Revamp collateral materials, such as business cards, letterheads, and envelopes, to reflect the seamless integration of Ramada into the company's brand family.
Create dynamic brochures that showcase Ramada's offerings while incorporating the company's unique design language.
Key Highlights:
6. Menu Redesign and Unification:
Redesign and unify menus for various hotel areas, including restaurants, room service, and special events, presenting a cohesive brand image.
Implement the newly crafted Ramada menus across the entire hotel, ensuring consistency in design and messaging.
7. Website Reimagination and Ongoing Management:
Reimagine the Ramada website, infusing it with the company's design flair while maintaining a user-friendly and visually appealing interface.
Take charge of the ongoing management of the Ramada website, ensuring timely updates and alignment with evolving brand elements.
8. Advertising Campaign Launch and Promotional Materials:
Launch targeted advertising campaigns across diverse channels, introducing the rebranded Ramada under the company's expert guidance.
Develop promotional materials, including posters and banners, to highlight special events and offers while seamlessly integrating the Ramada brand.
9. Comprehensive Brand Implementation Oversight:
Provide meticulous oversight throughout the implementation process, ensuring that the Ramada brand is faithfully and consistently represented across all facets of the hotel.
Offer guidance and support to internal teams and external vendors involved in the execution of the rebranding, ensuring a unified and impactful brand presence.
This reframing emphasises the seamless integration of the Ramada brand into the company's portfolio and highlights the comprehensive role undertaken to furnish the entire hotel with the newly established brand identity.
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At Platinum Designs, we blend artistry and strategy to create brands that not only captivate but also elevate.
"Our meticulous marketing techniques are designed to elevate your brand and increase your business presence."
