Our work
Category
Comprehensive internal and external branding | Website
Content
Al Rajhi Projects – UAE & Saudi Arabia
Project Overview
As major players in the middle-eastern construction industry, Al Rajhi Projects desired a new, adventurous look that projected a daring and modern image. An exciting, yet industry related colour scheme, was employed in unison with an abstract, computer generated fractal design concept to achieve this. Demonstrating an endless growth in a mathematically correct process, fractals are the equation used in galaxy formation, snowflakes and coastal lines which may look random but are precise and calculated.
ABCDEFG
abcdefg
ABCDEFG
abcdefg
Key Highlights:
1. Comprehensive Brand Transformation:
Spearheaded a top-to-bottom rebranding initiative for Al Rajhi Projects, a major player in the middle-eastern construction industry.
Crafted a bold and modern image, infusing an adventurous spirit into the brand to project a daring and contemporary identity.
Key Highlights:
2. Unique Design Concept Implementation:
Introduced an industry-relevant colour scheme and an abstract, computer-generated fractal design concept to convey a sense of adventure and modernity.
Utilised fractals, symbolic of precision and endless growth, echoing the mathematical processes observed in galaxy formation, snowflakes, and coastal lines.
Key Highlights:
3. Key Highlights of the Branding Endeavor:
Developed comprehensive brand strategies and corporate image to align with Al Rajhi Projects' goals and values.
Established brand standards to ensure consistency and cohesion across all brand elements.
Key Highlights:
4. Advertising Campaigns and Promotional Material Design:
Designed and executed advertising campaigns that strategically promoted the rebranded Al Rajhi Projects.
Developed a range of promotional materials to enhance brand visibility and communicate the company's new image.
Key Highlights:
5. Internal Documentation Enhancement:
Enhanced internal documentation structure through Sharepoint, streamlining processes and ensuring efficient workflow within each department.
Developed and implemented documentation for each department, facilitating seamless collaboration and operational excellence.
Key Highlights:
6. Recruitment and Trade Show Booth Design:
Designed eye-catching recruitment booths to attract talent and trade show booths that showcased Al Rajhi Projects' renewed brand identity.
Ensured that the booth designs reflected the adventurous and modern image of the brand.
Key Highlights:
7. Team Building and Training:
Established and led a dedicated team of three individuals to serve as an internal design studio, entrusted with maintaining and evolving corporate standards.
Conducted comprehensive training for each team member to ensure a deep understanding of brand standards and design principles.
8. Employee Education and Brand Standards Dissemination:
Educated all staff members at Al Rajhi Projects on the intricacies of the new brand standards.
Explained the functionality of new documentation and provided guidance on how to uphold the brand integrity in daily operations.
9. Physical Implementation Across Buildings and Workforce:
Executed a holistic rebranding across 5 buildings, encompassing hoardings, marketing materials, and office branding.
Designed printed materials, boxes, uniforms, and safety clothing for construction workers, creating a cohesive and impactful brand presence for the entire workforce of approximately 15,000 people.
Our work
Get in touch
At Platinum Designs, we blend artistry and strategy to create brands that not only captivate but also elevate.
"Our meticulous marketing techniques are designed to elevate your brand and increase your business presence."
